The Gilbert is a brand new Upper East Side mixed-income apartment complex of over 150 units, with picturesque views overlooking the East River. Complete with amenities, such as a mail room, bike storage, community lounge, fitness center, and landscaped garden with a play area for children, the Gilbert sits conveniently along the newly developed Q train at 96^th street and 2^nd Avenue. MHCG designed a social media marketing campaign to catch the attention of vibrant young professionals and families working in the area’s many schools and healthcare facilities.