Eurotech, a leading United States-based office seating company, has prided itself for over 40 years on products with superior comfort, state-of-the-art technology, and cutting-edge materials. Providing stylish, durable products for any office and budget, and boasting exclusive partnerships with Tempur-Pedic® and Outlast® space-grade technology, Eurotech needed a contemporary brand identity system reflective of the best-in-class, innovative office seating it offers. 

MHCG designed a new identity framework for Eurotech, based on the company’s existing logo, which unifies all of the company’s distinct brands, partnerships, and product lines under a streamlined vision, and sets up frameworks for the brand’s growth and expansion. The updated brand identity was applied to a suite of corporate collateral and marketing materials, as well as a dynamic website transformation.

MHCG also set forth the industry launch of Eurotech’s POWERFIT, the first-of-its-kind chair with Bionic Spine technology, a Bluetooth smart seat cushion, and mobile app integration. We created custom environmental graphics to introduce POWERFIT across every surface of Eurotech’s 2,000 sq. ft. NeoCon tradeshow booth, for the world’s leading commercial design industry event.