Since 1986, Celadon has provided financial institutions, professional traders, and high-net-worth investors with advanced tools and high-touch broker-dealer services. Celadon looked to MHCG to help the company modernize its brand, marketing communications, and website while retaining the heritage and integrity of its image. Inspired by the financial company’s commitment to delivering evolving tactics in a dynamic marketplace, MHCG developed an energetic logo mark and type treatment with modular adaptations to brand its key service line, Celadon Prime®, and its philanthropic trading nonprofit, Celadon Foundation. MHCG developers also organized the company’s many service offerings into an easily navigable and responsive website.