Technosoft Corporation, an award-winning provider of Information Technology solutions engaged by over 35 Fortune 500 companies, was gearing up to announce the launch of its new brand and expanded scope of capabilities. Technosoft was its former name; Apexon would be its new DNA going forward. MHCG Inc. partnered with Apexon to drive its rebranding effort across all media.
Technosoft Corporation has long been ranked as one of the top service providers of IT management solutions worldwide. To compete in the changing technological climate and to better service the needs of clients, Technosoft expanded its scope of capabilities to a more comprehensive offering of IT and SAP solutions. As a result, they underwent a digital transformation of their own. The existing brand was stale and lacked foundational elements, including brand guidelines and mission statement. The existing digital ecosystem was highly fragmented, and segmented key portions of information throughout text-dense tabs.
MHCG Inc. assessed strengths, weaknesses and key opportunities for brand positioning and foundational strategy based on an extensive discovery phase and onsite interviews with corporate leadership. We determined that Apexon needed a driving, energetic brand position to propel Technosoft’s trusted legacy into the future. We also constructed strategic naming, messaging, and creative development that blended components of the existing brand and color scheme with new typography. The result is an integrated, contemporary identity system across all media — from print and digital, sales presentations, and exterior signage, to iconography, promotional materials, and corporate event environments.
Now Apexon has the tools they needed to bring their brand to life. To launch this disruptive new force, MHCG Inc. worked diligently with internal marketing teams to ensure they could implement the new brand strategy and communications beyond the scope of our engagement. These teams were thoroughly pleased with Apexon’s dynamic new look and eager to utilize the new marketing communications for global engagement.