National Jewish Health, the leading respiratory hospital in the nation, holds an annual Beaux Arts Ball to garner support for their continuing research and treatment of lung, heart, and immune-related diseases — including COVID-19. For the 2021 Beaux Arts Ball, thousands of supporters across the US and around the world gathered virtually to celebrate the hospital and to raise a record-breaking $3 million. MHCG collaborated with National Jewish Health on a brand identity for the virtual event, which was based on and featured Broadway’s original cast of “The Prom,” and was emceed by former Denver Broncos star, Reggie Rivers.

MHCG also developed a suite of marketing materials for the event, including the event registration and donation website, direct marketing mailers, social media content, and key graphics.