Yeshiva University approached MHCG and partners to create a compelling, mission-driven brand and event concept for its 98th annual holiday dinner, celebrating its Rise Up fundraising campaign and the institution’s legacy of achievement. MHCG and partners developed a cutting-edge experiential event concept using augmented reality and immersive technologies to showcase the university’s dynamic global impact and fundraising initiatives.

Highlights include event branding and collateral, lighting design, environmental graphics, 3D signage installations, interactive touchscreen kiosks, pop-up theaters with surround-sound video, a state-of-the-art culinary experience, and student holograms welcoming guests to the event.

More than 500 friends and donors of the university were showed out in support, supercharging the university’s fundraising efforts and boosting the year-end total to a record-breaking $100 million. 

For more information about our work with Yeshiva University, please contact us.