What Would You Wish For? is an imaginative, inspirational children’s book to benefit UNICEF USA, which helps children think about how they can change the world for good. Written by David Sable, Senior Advisor at WPP and formerly the Global CEO of Y&R, and illustrated by award-winning author, illustrator, and typographer, Emma Yarlett, the book helps children learn the potential their wishes — and their actions — have to make an impact on the world around them. The book was released in the spring of 2020, published by HarperCollins’ Zonderkidz and featuring an original song by Grammy-award winning artist and activist Peter Yarrow, of Peter, Paul and Mary.
MHCG developed an interactive webpage design for readers to learn more about the book and its contributors, as well as a comprehensive social media campaign to drive pre-orders and engagement.