MHCG advanced a full rebrand for Treeco, a leading real estate development. Investment, and management company with properties throughout the Northeast corridor. MHCG developed a fresh, dynamic brand identity to convey Treeco’s commitment to community revitalization and infinite possibilities, complete with wayfinding environmental signage, corporate collateral, and tradeshow graphics. The existing branding was dated, lacked cohesion, and failed to communicate the company’s contemporary focus on urban revitalization projects. The new brand positioning we developed is friendly, pragmatic, and approachable, focusing on Treeco’s forward-looking perspective and mission to deliver everyday shopping to everyone.