Platinum Cleaning

Elevating a nationwide office cleaning and facilities services provider.

Platinum is a national cleaning and facilities services provider committed to first-tier service, that delivers deep levels of industry specialization and individualized attention. They value consistent quality, innovative cleaning technologies, and safety for the welfare of their employees and clients, but were having trouble communicating their values to their customers.

MHCG collaborated with Platinum on a new brand identity and strategy that would immediately convey the company’s values and personalized service, along with a revitalized website, corporate collateral suite, and set of marketing materials to carry the identity through.

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