Building a visionary brand experience for a breakthrough insurtech company.

Optifino (previously FamFi) — a one-of-a-kind, client-centric life insurance fintech company — engaged MHCG to build lasting value by developing a new name, comprehensive brand identity, and positioning strategy. Optifino is a revolutionary solution designed to bridge the gap between life insurance and investing, by delivering flexible, cutting-edge life insurance products to high-net-worth investors through an innovative technology platform.

Through precise creative strategy and brand development, MHCG helped Optifino articulate its vision of elevating life insurance solutions to an artform, transforming a symphony of possibilities into a curated portfolio of policies to suit clients’ unique vision and needs in real-time. MHCG developed a distinct name and brand identity with sophisticated B2B and B2C appeal, to target the RIA and wealth planning professional community, as well as savvy high-net-worth investors.

For more information about our work with Optifino, please contact us.

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