MHCG created the graphic identity and collaborated on the design of an environmental installation for an event to celebrate the historic 1947 United Nations vote that formally established the state of Israel, presented by the Israeli Mission to the UN. The event took place at the NYC-owned Queens Museum building — the historic site of the 1947 United Nations General Assembly — despite initial controversy surrounding the museum’s politically-sensitive decision to renege then reinstate its offer to host the event.
Israel at 70 featured United States Vice President Mike Pence as the keynote speaker and guest of honor, as well as speeches by Israeli Ambassador to the UN Danny Danon, United States Ambassador to Austria Ronald S. Lauder, Israeli Minister of Transportation and Intelligence Yisrael Katz, and President of the State of Israel Reuven Rivlin. It was broadcast live on American television networks.
MHCG branded the Israel at 70 event, and designed and produced invitations, a registration website, social media graphics, environmental signage, lanyards, VIP name badges, lapel pins, roll ups, and country placards. Designs featured a motif of the flag of Israel revealing the pivotal UN vote in 1947.