Redefining quality for the largest supermarket chain in the NY metro area.

In a landscape with fresher new entrants like Whole Foods and Fairway, Associated had to ‘up’ its retail presentation game. MHCG recognized a significant need for a new- and comprehensive- visual identification system. We redesigned their logo and signage, revamped their branding colors, revised and updated their marketing materials, all without sacrificing the existing equity elements that had resonated positively among their loyal core demographic. This revamp signaled a change to the market at large — that Associated was in fine fighting form — and reassured loyalists that Associated hadn’t abandoned their core customers.

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