Connecting Jewish identity globally.

The Challenge

When MHCG was approached by a well-known foundation that that has served thousands of young Jewish professionals with the goal of increasing Jewish identity worldwide, we jumped at the chance to help them. With a multitude of different projects and touch points, this foundation services 200+ locations worldwide, including many of the top universities in North America.

They needed to reinvent themselves, starting with a name change. The opportunity was huge. The company was searching for a new brand image, website development, corporate collateral and event experiential marketing.

Our Strategy

First, we tapped into top leadership from 6 different countries, conducting both qualitative and quantitative research to discover the attributes that were most important to them. Based on this research we developed a new name, Olami, and a brand strategy that engaged networks that share a dedication to Jewish identity, innovation and advancement.

Next, we created a dynamic, bold logo and visual system that would form the foundation of the brand imaging across all countries. We designed a unique Globe Symbol, selecting blue and white as the primary logo colors to convey the passionate commitment to Israel. The launch of the new name and logo gave a unified vision to this organization and provided a brand look the global partners could rally around.

In order to assure that all partners kept the brand identity consistent, MHCG went one step further to create a comprehensive brand guideline as well as a training module to keep everyone on the same page. We worked with Olami leadership to deliver engaging presentations, corporate collateral, signage and digital assets.


Olami launched in July 2014 with all partners on board for the new branding identity. With a commitment to innovation, high quality standards and a growing global reach Olami continues to drive confidently toward a more unified future with greater impact. As Olami moves forward, MHCG has been further engaged to create event collateral for upcoming events.