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Associated 17

In a landscape with fresher new entrants, like Whole Foods and Fairway, Associated had to ‘up its’ game’ when it came to retail presentation. MHCG recognized a real need for a new- and comprehensive- visual identification system. We redesigned their logo and signage, revamped their branding colors, revised and updated their marketing materials, all without sacrificing the equity elements that resonated positively among their loyal core demographic. It signaled a change to the market at large — that Associated was in fine fighting form — and reassured loyalists that Associated hadn’t abandoned their core customers.