When your client decides the fate of most of the world’s top online retailers, giving them a website identity can be, well, a little unnerving. For retailers, Stella Service — in partnership with Google — is the contemporary equivalent to the Good Housekeeping seal of approval. A top rating from Stella can speak volumes to consumers.
Stella had just expanded its spectrum of products and services in data and analytics measurement, upping the ante and providing deeper ways to understand online shoppers. By deepening the company’s online and digital presentation through massive redesign, MHCG delivered a digital flagship experience that resonated with — and impressed — retail executives and savvy consumers alike. Our strategy was to overhaul Stella’s site architecture and ecosystem, delivering an immersive, on-brand sales experience with a compact footprint.
Navigation, site performance, and engagement satisfaction measures have all improved. Moreover, new visitor analytics show increased retention, and demonstrate an extraordinarily positive reaction to Stella’s new online identity. We’re thrilled to have helped Stella Service improve consumer retail experiences by advancing their digital presence and website identity to the world.