John Rowley knows what it takes to be successful, especially in performance and health. With his patented UX3 — a high-performance dietary supplement and meal replacement formula — John was ready to take his new product line, Rowley Nutrition Systems, to the next level. He sought a partner to carve out a differentiated position for UX3 in a competitive, repetitive, and highly-saturated marketplace focused on health, nutrition, and wellness.
To find a niche for UX3 to thrive, MHCG conducted extensive management and consumer research interviews. We observed that UX3 and Rowley Nutrition Systems needed to better communicate their impressive credentials to an influential audience, starting with a distinctive logo and packaging. Communicating more than the product’s nutritional information and benefits, these branded elements provide a dramatic point-of-sale marketing tool.
As a Digital Agency of Record, MHCG aligned the creative with smart, digital brand positioning, implementing a comprehensive redesign of all UX3 packaging elements, email marketing, social media, and the e-commerce website. As its’ brand reputation grows, UX3 now makes an emotional connection with athletes, celebrities, and wellness-driven consumers looking to enhance their health and performance.