Braxton Cleaning Solutions offers a full range of residential and commercial cleaning services throughout the Midwest and California, helping to keep homes and businesses sparkling clean and healthy. They came to us with the goal of showcasing their diverse services, while projecting a highly receptive, service-forward appearance to their customer base.
The brand identity MHCG devised for Braxton deftly incorporates the emerging company’s commitment to clean, by highlighting a cleansed swipe within their soiled brand mark. This demonstrates to Braxton’s customers that the company handles dirt with confidence, and helps Braxton to break through and differentiate their brand in a crowded market. From a mobile-friendly and user-centered web presence to a direct mail marketing campaign, we helped Braxton generate brand awareness and create a connection with their growing base of satisfied customers.